Thousands of fashion industry professionals will get together in Montreal from September 3 to 6 2013 to celebrate the 25th MFW, a colourful event produced by Groupe Sensation Mode in partnership with P&G Beauty & Grooming. Not only are the fashion world’s elite on hand, but  fashionistas will be able to witness the latest trends first hand.

To celebrate the 25th anniversary of the MFW and in gratitude for the talent and contribution of designers to the fashion industry, Groupe Sensation Mode has invited designers to present their runway shows without participation or production fees, a first for a fashion event in Montreal!

MFW is a must-see event for the North American industry and above all, the perfect venue for launching major international collections. A stage for cultural expression, it celebrates the work of fashion artists, craftspeople and other creators with an effervescence all its own. From September 3 to 6, over 20 designers will unveil their Spring/Summer 2014 collections.